Marketing Plan for Robotic Systems to assist in heart surgeries and Research Paper

Marketing Plan for Robotic Systems to assist in heart surgeries and other invasive surgeries - Research Paper Example For instance, there are more than 41 million people who are above 65 years and the figure will be considerably higher if we include people who are 55 years and above. Indeed, the probability that a patient (in later years of his / her life) would have a bypass, heart and cancer surgery increases; therefore, the surgeons and health professionals have suggested the use of Da Vinci, ZEUS, AESOP and SAR robotic systems as they facilitate during surgery and enhance the performance. Nevertheless, patients that have robotic surgery are quickly recovered as well as have lesser pain during trauma. The distribution firm has planned that it would open 2 new offices in Washington during June and September 2011 – one each at Union Station and Verizon Center. The expected annual sales are $4 – 5 million with net margin of at least 8%. In case the operations remain successful, the distribution firm will expand its operations to New York by opening 2 new offices during January and June 2010 – one each at Manhattan Mall and Trump Tower. 2. Business Description The Robot Systems Suppliers (hypothetical firm) was inaugurated in 2009 and it is proficient in distribution and maintenance of robotic systems that could be used in heart surgeries and others. Indeed, the technological developments have also facilitated doctors, physicians and surgeons to use modern equipments and robots for heart surgeries, for Prostate Cancer, Gastric Bypass and fatal injuries etc. The company not only focuses on the marketing and distribution on the da Vinci systems initially offered in early 21st century, but also it has been offering ZEUS Surgical System for invasive surgeries. It is worthwhile to mention the fact that use of robot systems has been increasing in US healthcare industry because they help saving time and effort during surgery as well as reduce pain and trauma for patients. For instance, the robotic systems also facilitate in faster recovery that, in turn, reduce fi nancial burden on patients since they have to spend fewer amount on medicines and checkups after surgeries. The Robot Systems Suppliers initially commenced its business operations in Los Angeles City in 2009, and today it has already become an established firm in LA, a city of more than 4 million people. The company enjoys annual revenue of $4.5 million and its net profit (15%) was recorded to be under $0.7 million approximately. The major reason behind success of Robot System Suppliers is the constant focus on differentiation and innovation coupled with top quality after-sales-services. The company also provides useful suggestions to robot producers so that they could innovate their existing robotic systems (that are widely used) and create new systems to achieve cost leadership and efficiency. It should be pointed out that there is immense business potential for suppliers of robotic systems in US healthcare industry because of rising population and number of elderly / senior citiz ens (aged 55 years and above). The Robot Systems Suppliers is in strong financial position because its gross profit margin is in range of 25 – 35%, whereas the net profit margin remains in the range of 12 – 20% because the producers tend to offer high commissions to robot distributors. In addition, the profitability increases primarily due to offering of after-sales-servi